How do you measure your success on Pinterest?
Saves/re-pins? Clicks? Likes? Comments?
After you’ve pinned a few pins, you’ll probably notice that some perform better than others in different ways.
Maybe one type of pin gets a lot of clicks.
The other doesn’t get any, but it gets a lot of impressions and saves.
Is one better than the other? Which should you strive for?
In this post, we’re discussing the difference between pins that get clicks and ones that get save. We’ll explain why they’re both valuable and when to use them.
Pinterest Marketing for Website Clicks
Pinterest marketing is going perfectly for your business.
What does that look like to you?
If you’re like most business owners, your answer will have to do with clicks to your website. And that’s pretty accurate. To make an impact with Pinterest, you’ll need people to see your pins and then to actually click on them, leading to your website, where they’ll hopefully sign up to your mailing list, buy your product or service, etc.
Pinterest clicks aren’t the only analytic you’ll measure, but it’s a main one. After all, how would your business benefit if people just seen your pics and not what you’re actually about?
There’s 2 Main Types of Pins that are More Likely to Be Clicked (rather than saved):
- Title pins (featuring the title of your blog post)
- Clickbait pins (ex. “You Won’t Believe What This Fruit Will do for Your Health”) (Be careful with these as to not appear spammy)
Pinterest Strategy for Saves/Repins and Impressions
Pinning to get clicks to your website may be the ultimate goal; however, there’s benefits to making pins specifically for saves. For example, let’s assume you’re a therapist. You make a pin featuring 5 mental health tips for people who live alone. Instead of making it a title pin (AKA one that just features the title), you write the 5 tips directly on the pin.
You get a lot of re-pins or saves because people read the tips and want to save it for later. But maybe you don’t get many clicks because you’ve already given them the information they need (no reason to click). Does that mean it’s a waste?
The short answer is no, it’s not a waste. Here’s why: Re-pinning/saving, likes and comments count as engagement. Pinterest’s algorithms see your pins getting engagement instead of just clicks.
When this happens, the algorithm says something like “Wow, awesome profile. People are loving this. And they’re staying on the Pinterest website. Let’s show this pin or account to more users.” Then, you get more impressions.
Maybe these extra eyeballs on this one pin won’t lead to more clicks. However, as this keeps happening and your reach keeps growing, people will also start seeing your higher click-through-rate pins too!
In short, pins that just get saved instead of clicked are still valuable because they can help other pins get clicked over the long-term.
Some Pinterest experts will tell you that if your pins don’t get clicks, you’re doing something wrong. If this happens to ALL your pins, that’s probably true. However, I don’t wholeheartedly agree with the general statement. If some pins have a low click-through rate but many saves, I think it’s actually okay—sometimes even a good thing.
Again, we have to think of Pinterest more like a person and less like a website. Its algorithms are very smart. If they see people re-pinning your stuff while also spending more time on Pinterest, they’re pretty happy about that. And they’ll reward you for it because it’s in their best interest too. Believe it or not, Pinterest doesn’t exist to give you clicks to your website. It exists for the layman user. So, it will always favor what is best for the user.
Another good point is that even if it doesn’t get clicks, repins help you build your brand. For example, if your quote collection (branded with your logo) gets shared across Pinterest, people won’t be able to ignore your brand.
Types of Pins that Are More Likely to Get Re-Pinned (rather than clicked):
- Tip pins (tips directly on pin)
- Recipe card pins (recipe directly on pin)
- Definition pin (defining an industry term or strategy or a funny meme-style definition directly on pin)
- Photos (no text)
- Multiple-image how-to pin
My Strategy of Pinning for Repins and Clicks
As I recommended above, I also use a strategy of combining pins for clicks and pins for saves.
On the dog account I’m growing, I’ve noticed that my quotes get a TON more impressions than title pins. The downside is that—even though it leads to a post of 100 more quotes—the clickthrough rate is low. People usually read the quote and either save it or scroll to the next quote. But there are still some upsides to that:
- They view my quote board to read more similar quotes
- I get more followers
- My impressions for non-quote pins increases after posting quotes
- My profile views increase
So, maybe I don’t see direct results from repins. But I do receive other benefits that help my account naturally grow in the long term.
Summary on Pinterest Marketing Strategy: Clicks and Repins
Whether or how often you pin for clicks or saves/repins depends on your Pinterest strategy. However, in my opinion, a combination of both is ideal, especially in the beginning. Website clicks are the ultimate goal because it can directly drive potential clients or customers to your website. But getting repins/saves is also valuable because even if they don’t click, it can help increase your impressions, profile views, board views and followers. There’s specific pins you can make to aim for saves/repins instead of just clicks. These include quotes, recipe card pins, how-to pins, etc.