If you’re considering Pinterest as a marketing tool for your business, you may be wondering: Is Pinterest good for SEO?
In other words, does my efforts on Pinterest help also boost my SEO efforts.
The quick answer is yes. In this post, we’re detailing how the social media can help you drive traffic while also doubling the SEO benefit.
Is Pinterest Good for SEO?
Pinterest is good for SEO for a few reasons.
#1 Pinterest SEO: Pinterest is a Search Engine
When most people ask if Pinterest is good for SEO, they are usually referring to Google SEO. So, they’re wondering, “will making pins help my Google search traffic.” However, I think they’re forgetting something really important: Pinterest is a search engine.
Although you may not personally use Pinterest to search for things, many people do. Think of a visual topic, such as outfit pairings or home décor. Although I can use Google to find ideas, I would much rather use Pinterest. Why? Because if I Google “green leaf throw pillow” I’ll simply be left with text listings and a few “Google shopping” pictures at the top. Of course, I can use Google images, but… I can’t be the only one who feels like nobody uses that anymore?
Now, compare that to using Pinterest to search for the same pillow. I now get a seemingly never-ending page of pictures of pillow—plenty to choose from! Simply put, Pinterest can be a much better searching tool for some niches, even if you haven’t personally discovered it yet. So, many people are bypassing the Google search altogether and going straight to Pinterest search for visual topics.
Another reason why I love using Pinterest search is because it gives you a better variety of options. Let’s be real: for most terms nowadays, it’s hard to get on the first page of Google. That’s annoying as a business, but can also be annoying as the searcher. For example, if I’m searching a business topic, I can already predict 5 out of the 10 results because Google will show the “leading marketing” blogs in their results. Don’t get me wrong, that can still be helpful. But it can get old and stale real quick. Compare this to Pinterest, which recently changed its algorithm to favor fresh pins. That means Pinterest is less likely to only show content from the top 5 blogs in your niche. They’re more likely than Google to also make room for you and your new pins. You can watch a Pinterest manager talk to Tailwind about this change below:
#2 Double SEO Benefit
Another reason why Pinterest is good for SEO is that there’s actually a double SEO benefit.
The first SEO benefit to making content on Pinterest is that people can find it when they’re searching on Pinterest (as described above).
The second is that people may find your Pinterest content while searching on Google. This is becoming increasingly more the case as time goes on. Why? Because even Google is realizing that Pinterest search is better for some topics than them… so they give their traffic to Pinterest. This means that even if your SEO is crap, if it’s good on Pinterest, you could still get Google traffic.
It works like this:
Person Googles visual topic > Sees Google result of Pinterest result page > Clicks on Pinterest result page and sees many pins > Clicks on your pin and goes to your website
Usually, Pinterest may send you to an account’s collection OR one individual pin.
Let’s use an actual example. Let’s say I want to redesign my bedroom, so I google ideas.
It could lead me to a collection of pins…
Or one individual pin (notice there’s also more pins in the bottom “other ideas” section).
Your pin could end up as a Pinterest Google result, either in one of these “collection” result pages or as an individual pin. Just like that, you’d be able to bypass Google SEO for that term, yet still get some of the traffic from it. Pretty cool, right?
#3 SEO Writing: How to Use Pinterest for Blogging
In order to post fresh content on Pinterest, most businesses need a blog. That way, they can make multiple title pins (or infographics) for each blog post. And, when multiple blog posts, you won’t be spamming Pinterest with just one link because you’ll have many.
But, to create these blog posts, you’ll need to write them. While that can take some work, the benefit is that it also has SEO advantages. So, the effort you put in can pay off in 2 ways: Pinterest and Google.
My advice is that you’re writing the post anyway. So you might as well put in a little extra effort to rank the post in Google too. That typically means making the post longer (but still of value) and incorporating SEO keywords (which can be different from Pinterest keywords).
Need help with doing that? Read: The Easiest SEO Guide for Rookies, Seriously.
Step #1: Pinterest Business Account
If you’re interested in using Pinterest to boost your SEO, your first step is to get a Pinterest business account. If you have a personal account, you can choose to convert it into a business account to keep your followers. If you do this, you’ll probably want to do an account cleanup first.
If you don’t have an account, you can sign up for a new Business Pinterest account.
Benefits of Using Pinterest for Business
If you’re wondering why you’d want to use Pinterest for business, there’s quite a few advantages, depending on your niche:
- Drive direct traffic
- Get Google search traffic
- Get Pinterest search traffic
- Brand recognition + branding (visual platform)
- Easier to gain traction (right now) than other social media
- Access to ad centre (right now, ads are lower cost compared to other social media)
- Access to pin/profile analytics
With that being said, not all niches or types of business are good for Pinterest. To be honest, there’s some niches where I think Pinterest would be a waste of time. To evaluate whether a Pinterest business account is right for you, you need to fully understand how people are using Pinterest and where that fits within your product or service. To help you determine that, read: Is Pinterest a Good Marketing Tool?
To learn more about designing your profile, read 4 Branding Basics for a Profile Miracle Makeover: Pinterest 101 for Business.
Step #2: How to Use Keywords on Pinterest
Since Pinterest is newer, it’s easier to gain traction on than other social media. With that being said, how quick you gain traction really depends on your niche. For example, the niche for this blog, PinnerWisdom.com, is marketing/blogging. It’s been a lot harder to grow my Pinterest profile in this niche than it has been in the dog niche, spiritual niche or dating niche. Some will take longer than others and that’s normal.
In any niche, the fastest way to speed up that process and get clicks is by properly optimizing your pins. That means using keywords on Pinterest.
How do you find the best keywords for Pinterest? Doing that research may seem daunting if you’ve never done it, but the process is barely technical. In fact, I’d say you can come up with a list of keywords within 10 minutes of reading The Ultimate Pinterest SEO Guide for More Clicks in 2020.
How to Use Keywords on Pinterest:
- Profile name
- Profile description (bio)
- Board Titles
- Board Section Titles
- Board Descriptions
- Pin titles
- Pin description
- Image name (like “green throw pillow.jpg” instead of “92830982.jpg”)
Step #3: How to Get Pinterest Traffic
Once you have your Pinterest business profile created and you have a list of relevant keywords for your profile, it’s time to come up with a strategy.
A strategy will help keep you on traffic and get Pinterest traffic by consistently pinning. The key part of any plan is sticking to it and doing it consistently. Pinterest rewards those who regularly pin because they love engaged users and fresh content. Dabbling in it every now and then may bring you a push in traffic, but more often than not, it would probably be a waste of effort. To ensure you’re making the most out of your time, create and stick to a Pinterest strategy.
Pinterest Traffic Strategy
A good Pinterest traffic strategy should include:
- # of daily repins (of others content)
- # of daily repins (of your own content, resaving to different boards)
- # of daily pins (of your own, fresh content)
- # of daily pins to group boards
- Creating pins for clicks vs. resaves
- Best pinning times
- Ratio of pins/repins that are done manually vs. scheduled
To help you narrow down a manageable Pinterest traffic strategy for your business, read:
- Does Pinning Manually VS. Scheduling Make a Difference?
- Best Keywords for Pinterest, 7 Free Tools and How to Use Them (EASY!)
- Pins for Clicks vs. Saves: Why They Both Matter
Summary: Is Pinterest Good for SEO?
For many niches, Pinterest is good for SEO. That’s because Pinterest is a search engine in its own right. But Google also sends their search traffic to Pinterest for many visual keyphrases. If a user finds your pin this way, they can click to your website. So, it’s possible to bypass Google SEO but still get the benefit of Google’s traffic if you use Pinterest. With that being said, if you’re using Pinterest marketing, you’re probably blogging anyway. It’s often worth a little more effort to make the post longer and do some SEO research so that the post may also rank in Google.
STOP MAKING YOUR OWN PINS!
USE MY TEMPLATES! IT’S EASY!