Want to make money from home using Pinterest?
Not the get-rich-quick scheme you were hoping for (I won’t overblow it like other bloggers).
In this guide, we’re teaching you the 5 different ways you can make money on Pinterest with a blog. Of course, you’ll need Pinterest traffic to make that happen—so we’re showing you that too.
A Quick Warning
Everyone loves to say that you can easily make money on Pinterest. Many of these people made their money before Pinterest grained the traction it has today. It’s still a lot easier to make money on Pinterest than it is say, Facebook. That’s because Facebook is oversaturated and to make money on it now, you have to pay money. There’s still a good opportunity to grow your bank account on Pinterest, but it’s not as easy as some people say.
When I say making unlimited money, I mean to say that there’s no cap on how much you make. There’s also no cap on how little you make. As with most things in life, you can get lucky, but most times, it requires effort and work.
If you’re looking for a get rich quick scheme, your local MLM party recruiter will convince you better than I will. However, Pinterest can be a way to invest little money and get results (you’ll just need to pay for a domain name, hosting and Tailwind if you want). Just remember: It usually takes time. If you’re hoping this will replace your full-time job, keep your full-time job.
Ways to Make Money on Pinterest
If you know how Pinterest works, you’ll know that nobody makes money directly off of Pinterest. This isn’t eBay. Instead, you make money by sending your Pinterest traffic to something that makes money. So, what can you send that traffic to? Here’s the possibilities.
Step #1: Get A Your Blog for Pinterest Marketing
If you have or start a blog, you can make several pins for each blog post. Your Pinterest traffic can click on the pins, go to your blog and click on any offer you have there. We’ll discuss options for offers in a minute, but let’s first go over why you need a blog.
There’s a lot of people out there who will tell you that you can make money on Pinterest without a blog. There was a time when that was easier because Pinterest allowed direct affiliate links. Now, they ban affiliate links. Not only do they not allow them, but they can ban your entire account because of it. For that reason, I really wouldn’t chance it.
You can build a huge following and gain traction on Pinterest only to have your account permanently suspended for spam rules. This happened to my dog account for no reason. I only posted links to my blog and never affiliate links. Still, Pinterest’s spam filters are really sensitive and honestly, sometimes stupid. So, if they can take a real account down and never give it back to you, imagine what they’d do if they figure out you’re just using the account to sell affiliate products. I can’t tell you how much it sucks to build your account to over a million monthly views and clicks, only for that to come to an abrupt end.
So, many people suggest you do it this way: Pin > Direct Affiliate Link
But it’s safer for your account if you do this: Pin > Your Blog > Entice User to Click Affiliate Link
Bottom-line: Pinterest is cracking down on spam more and more. Save yourself by getting a blog to direct your links through before making money on Pinterest.
Now that we’ve covered that, let’s look at your options for raking in the cash.
Making Money on Pinterest with a Blog
If you’re new to the world of blogging and online marketing, it will take you awhile to get used to the technical process, but it’s very doable. Here’s the general steps you need to take to make your own blog:
- Choose a niche (if you plan on using Pinterest as your main traffic driver, you may want to look at the most popular niches on Pinterest before starting your blog)
- Brainstorm and check for an available domain name (Namecheap is my choice)
- Buy your domain name, .com is best (again, Namecheap is my favorite)
- Get a hosting plan (Namecheap, GoDaddy, Hostgator, Bluehost etc.)
- Find a WordPress theme (free or paid)
- Install WordPress on your site and install your theme (if you don’t know how to do this, you can get it done on Fiverr.com for under $30. Just ask the person to install the theme like the demo version.)
- Customize the website to your own brand style/colors (if you don’t know how, you can also hire someone on Fiverr to do this for you. The best results come when you are very specific about what you want, otherwise the person may disappoint you).
- Add any plugins you need
- Get writing and posting (be sure to format it nicely in terms of spacing, titles and images)
After you’ve written some articles, you can create pins. Then, make a business Pinterest account and get started with your marketing.
📌PinnerWisdom Tip: Search around for the best hosting deal for your needs. Many experts will tell you X company is the best. That’s probably because they’re probably using an affiliate link to direct you to the company and make money. There’s nothing wrong with that, but realize getting you the best deal isn’t necessarily in their best interest, so you’ll have to do some research of your own. If you don’t have a reader base, a basic package will probably do to start.
Once your blog has reached a certain number of monthly views, you can apply for an advertising program. This places ads on your blog’s sidebar, in your blog text, or as a banner at the top. When someone clicks on your ad, you make money.
How much traffic you need to apply for these programs depends on the program you’re applying to. The most popular is Google’s Adsense, which doesn’t have a set number of users you need to apply. However, they’ll reject you if your site is new or has a low number of daily users. Compared to other ad networks, Google has a lower payout per user click.
If you have a lot of traffic, you can compare networks. For example, MediaVine is higher-paying but requires at least 50,000 monthly viewers to be accepted.
You should also understand that you earn barely anything when someone clicks on your blog’s ads. We’re talking a few cents, a few dollars at the very most for top-paying niches.
So then why is it worth it? You can make a lot of money through ads, but you need a lot of traffic to make that happen. You’ll likely need thousands of daily visitors to your blog to make good money. If this is the route you want to take, you should spend time building your blog and reader base first.
#2 Affiliate Links
Most people who make great money blogging aren’t just making money from ads, even if they have a lot of traffic. More often, they are making money with affiliate links.
Affiliate links have a special code on the end of the URL to specify that it’s yours. When people buy something using that link, you make a small percentage of the sale.
There’s tons of affiliate programs to apply for. What should you look for?
- Niched Products. You should look for programs that have products or services within your niche.
- Commission %. Every program or product gives you a different percentage of the sale. Sometimes you’ll earn 2% and other times, it’s up to 50%.
- Price of Item. You also need to factor in your commission percentage with how much the product is. Doing this will give you a better picture of how easy or hard it will be to make money. For example, making 4% on a $10 Amazon product is basically nothing. But making 4% on a $800 mattress is a good chunk of change.
- Payout Threshold. You should also know that most companies will only pay you if you reach a certain threshold. For example, you may earn $30. But that can never be yours unless you reach their threshold of $50. For Amazon, they will only send cheques once your balance reaches $100 (although you can choose higher payouts).
So, now that we’ve discussed what you should look for, what are your options for affiliate links for Pinterest traffic:
- Amazon Associates. Amazon’s affiliate program is probably the most popular choice, but it also has the lowest payout. I use this on some of my sites because people easily buy from Amazon. The bad news is that the payout is so little that you need to make a lot of sales (AKA a lot of traffic) to make any serious money. Most people making noney from blogging aren’t doing it through just Amazon Associates.
- CJ Affiliates
You can also Google “[Your Niche + Affiliates].”
Once you’ve decided on the right affiliate, you’ll need to read their requirements and apply. If you’re accepted, many programs (not Amazon) require you to apply again for the specific products or services you want to promote. If your niche doesn’t align with the service or you can’t present a legit way you’ll market it, you’ll most likely be declined.
#3 Sell Your Own Product
Another way to make money on Pinterest is to get into e-commerce. The process for this looks a little different than the steps to build a blog. That’s because you’ll need to create a digital store where you can accept payments.
This is a good idea if you already have a product in mind you want to sell. For example, let’s say you make handmade lotions and you’re tired or Etsy taking a huge cut. You can put those products on your website and sell them from there using Pinterest traffic. Or, you can keep your products on Etsy and re-direct your Pinterest traffic to your Etsy store.
#4 Get Into Dropshipping
If you want to try dropshipping, you may forgo WordPress and use Shopify instead. Or you can install WooCommerce on your WordPress site.
Dropshipping is selling another product as your own for a higher price and without the hassle of shipping. So, instead of you warehousing product and shipping it yourself, you get the seller to directly ship it to your customers. This is most frequently done with products from China that cost maybe $1 but can resell for maybe $10 or $20. There’s a lot of problems you need to find solutions to before going down this route. For example, shipping times from China could take months.
Another problem is that dropshipping is becoming very oversaturated. Unless you have a product that really stands out and that people can’t get in stores, you’ll probably fail. For more considerations, read Is Dropshipping Dead in 2020?
#5 Sell Digital Products
Another way to sell your own product without worrying about shipping is to create your own digital products. You can send your Pinterest traffic to your site where you sell your product or service.
Of course, you want to make it specific to your niche. But here are a few ideas:
- Online courses
- Printable artwork
- Printable stencils or layouts
- Songs or videos (that you made with no copyright issues)
- 1 hour consultation session
Step #2: Get Traffic from Pinterest
No matter how you decide to make money, it won’t work unless you have Pinterest traffic you can send to your offer. So, how do you get that traffic?
How quickly you build your profile and how soon you gain traction depends on your niche. For example, this niche, the blogging niche, is harder to gain traction with than a recipe blog. It’s possible, but it takes more time. Any niche will require persistence and effort, unless you’re lucky enough to go viral on your first few tries.
If you’re wondering how to get Pinterest traffic, I’m going to send you to a few other guides:
- 4 Branding Basics for a Profile Miracle Makeover: Pinterest 101 for Business
- Best Keywords for Pinterest Guide, 7 Free Tools and How to Use Them (EASY!)
- Does Pinning Manually VS. Scheduling Make a Difference?
- Pins for Clicks vs. Saves: Why They Both Matter | Pinterest Strategy Marketing