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Entrepreneur Affirmations: 65 Ideas to Steal for Business Mindset

If you’re into practicing affirmations, I think you’re going to love the ideas we have for you in this post.

These entrepreneurship affirmations could be helpful whether you’re in the dreaming stage of your business or already raking in the money. The topics include creativity, money, finding opportunities, confidence, balance and more.

We’re also covering whether affirmations actually work (scientifically) and how to use them if you want to give it a try for the first time.

Ready? Let’s jump into them.


What is an Entrepreneur Affirmation?

An entrepreneur affirmation is simply an affirmation people can repeat in hopes of becoming an entrepreneur or enhancing their skills as one.

If you’re unclear what an affirmation is, they’re simply positive statements about yourself. These are typically short sentences that are easy to repeat or rewrite.

Affirmations can work in a few ways. For someone people, repeating a positive phrase can help build their confidence, leading them to achieve their goal.

Others use these statements as a manifestation tool or law of attraction exercise. The idea behind the law of attraction is that whatever you focus on (thoughts, feelings, beliefs) will become reality. So, by focusing on positive things, the idea is that you can “manifest” these things into your life.

Whether you believe in the law of attraction or not is up to your own personal and spiritual beliefs. However the impact of affirmations can also be seen as a “psychological” tool, even if it’s not “magic” or some universal law. For example, when we ponder something in a positive light, we may be more likely to see opportunities or come up with solutions.


Do Entrepreneurship Affirmations Work? Enter Science

Anybody that tells you affirmations definitely work is either a liar or misinformed. The truth is that affirmations sometimes work. After all, different things work for different people. Even a scientifically-backed medication may not work for you despite that it works for your friends.

With that being said, many people see success with affirmations—whether it be in a business or entrepreneurial sense—or other areas in life. So, why is that?

There’s a couple explanations.


The Reticular Activating System (RAS)

The Reticular Activating System (RAS) is a set of nerves in your brain. Its job is to filter out what’s not important. A good example of this is when you become aware of something and then start to see it everywhere. Maybe you watched a documentary on butterflies and they seem to be everywhere now. Or you learn a new name and suddenly you seen that name written 3 times in the same week.

At first thought, you may think “why are these things so common now?” While it’s not “magic,” it isn’t a coincidence either. It’s not that these things didn’t exist before. It’s that you see them now that you’re more primed to pay attention to them. The RAS in our brain searches for information to confirm our beliefs.

In terms of positive affirmations, if they lead you to believe you will actually become successful, you may start recognizing ways, people or opportunities to make that happen. In this way, maybe the “magic” of the law of attraction doesn’t make these opportunities more attracted to you. But it could make you more attracted to them. Of course, seeing these opportunities means we’re more likely to act on them and therefore more likely to achieve our actual goal.


Placebo Effect

They key belief behind affirmations is that our thoughts affect physical reality. Upon first reading that, it may seem like an outlandish statement. But it really isn’t at all—not even according to science.

One of the criticisms against the law of attraction is that it’s basically a placebo effect. While believers may poo-poo this as adding scientific jargon to spiritual principles, it’s literally in the description of the “law.”

Wikipedia defines the law of attraction as “the belief that positive or negative thoughts bring positive or negative experiences into a person’s life.” Similarly, that could also be a definition for the placebo effect. A placebo is a “fake” sugar pill given to people who think it’s actually medication. Because they believe it’s medication, some people actually start experiencing positive benefits—even though the pill is only sugar. It happens in almost every placebo-controlled study to some extent.

This is a widely-known phenomenon. In fact, before a drug is released to the public, it undergoes clinical trials. In these clinical trials, a placebo pill is commonly compared against the medication to see if there’s a real scientific benefit or if the benefits are just due to their thinking. In other words, people can take a medication for pain and it may work just because they think it’s going to work. If your mind is blown, consider this: Researchers are still debating whether antidepressants as a whole are actually effective or whether it’s just a placebo effect. (Side note: That’s NOT to say anyone should stop taking any medication! You’ll need to talk to your doctor about that one).


Benefits of Affirmations According to Studies

  • A 2009 study suggested that affirmations can help reduce the effect stress has on the sympathetic nervous system (i.e. physical responses to stress).
  • A 2012 study suggested that affirming a value that’s important to you can reduce health risks.
  • Self-affirmations helped make threats seem “more narrow,” reduce defensiveness and helped volunteers re-align with self-worth in a 2014 study.
  • In a 2001 study, if people were laid off and it affected their self-integrity, activities (like affirmations) helped reaffirm that integrity.
  • In a 2016 study, students who believe they did not belong in college had their GPA worsen over 3 years. However, those who felt they didn’t belong but practiced affirmations gained in GPA over time. This was a lab study though, meaning that’s it’s less clear whether these results would be the same in the real world.


So, Affirmations Always Work, Right?

No. Although we’ve listed the reasons affirmations could work and do work for people, it doesn’t always.

For one, imagine repeating something you really don’t believe at all. If it’s not believable in the slightest, it could be more likely to illicit negative feelings. For example, if someone is clinically depressed, stating “I am joyously happy in every area of life” may seem cheesy on the low-end. But on the higher end, it could make for more depression. You could think, “who are all these ‘joyously’ happy people everywhere?” and “what’s wrong with me that I’ve never felt that?” Although the law of attraction may try to shame the mental health issues out of you, I won’t. There are some situations where affirmations could do more harm than good. In other words, they could make you feel more negative than positive.

In these scenarios, taking a more neutral and realistic statement could be key. This could be termed “mindful affirmations.” It takes both mindfulness and self-compassion into account while hoping for better. If you want to try this, you can look up affirmations and modify them so they’re personal to you.

For example, instead of saying you’re “joyously happy” you can say “I’ve had better days and worse ones, but today I’m feeling alright.” But how is that an affirmation, you may ask? Well if you’re used to feeling like crap all the time, reaching for the next best thing—even if that’s “alright”—is still progress. Of course, the law of attraction people would disagree. You mustn’t affirm such negative things into your reality, that’s how you brought on depression yourself, they’d say. Luckily, many psychologists disagree.

I could go on, but the researcher of an affirmations study summarized it best: “Repeating positive self-statements may benefit certain people, such as individuals with high self-esteem, but backfire for the very people who need them the most.”

So, should you use entrepreneur affirmations? The honest answer is that it depends. It may work for you and it may not. You can also try modifying affirmations so they feel better to you. If you’re unsure, you can try practicing one or a few affirmations and see if you feel (and act) better or worse. Do what feels right. If it helps, awesome! If not, you’re still totally normal and there’s other tools for you instead 🙂


How to Use Money Affirmations for Female Entrepreneurs

If you want to try using an entrepreneur affirmation, there’s a few ways you do it. You can practice each on a single affirmation or a set of them. You can also adjust the number of times you say it. If you don’t have much time, maybe you only say or write it 3-5 times. Or, perhaps you want to make it longer so you repeat it 50 times. You can say them out loud or in your head. Whichever the case, here’s a few ideas:

  • Write it over and over in a journal
  • Look in front of a mirror and repeat it
  • Write it on a sticky note and put it on the mirror
  • Write it on a sticky note and place it where relevant (ex. at your desk for an entrepreneurship affirmation)
  • Go into a meditation and repeat it
  • Do a physical activity (ex. yoga, stretching, running, coloring book) while repeating the affirmation
  • Take a photo or screenshot of it and use it as your home screen picture or computer wallpaper
  • Repeat it when you’re in a situation that makes you feel insecure in that area (ex. “I am a prepared and confident presenter” when going into a business meeting)
  • Pin your favorites and post them to your affirmations board on Pinterest
  • Repeat it while doing a visualization meditation (example below)

How often you do these affirmations is up to you. Most people will say that daily affirmations are more effective. However, that depends on your schedule and how long your affirmation practice takes. Even a few times a week could make you feel better.


65 Entrepreneur Affirmations for Business Mindset

If you want to try using entrepreneur affirmations, here’s a bunch to get you started. Don’t forget, you can always modify them so they feel better to you.


I am meant to create

Entrepreneur Affirmations


I am open to creative ideas

Entrepreneur Affirmations


I’m so grateful to be financially free

Entrepreneur Affirmations


I’m so grateful for my successful business

Entrepreneur Affirmations


I am effective.

Entrepreneur Affirmations


I am unstoppable.

Entrepreneur Affirmations


My mind is bursting with creative ideas.

Entrepreneur Affirmations


I am determined.

Entrepreneur Affirmations


I’m grateful for my work-life balance.

Entrepreneur Affirmations


I’m letting go of my negative money beliefs.”

Entrepreneur Affirmations


I’m good at creating success.

Entrepreneur Affirmations


I’m thankful to be a courageous leader.



I’m grateful for my customers/clients.

Entrepreneur Affirmations


Money comes easily to me.

Entrepreneur Affirmations


I’m very savvy in my niche.

Entrepreneur Affirmations


I’m so grateful my [website, social media, email list] reached [#] of [views, subscribers, followers, customers, etc.].

Entrepreneur Affirmations


My business makes a difference.

Entrepreneur Affirmations


Being an entrepreneur is natural to me.

Entrepreneur Affirmations


Money is attracted to me.

Entrepreneur Affirmations


I’m grateful to have multiple streams of income.



I have the freedom to work wherever I want.

Entrepreneur Affirmations


Money finds new ways to come to me.

Entrepreneur Affirmations


My ideal customers/clients always find me.

Entrepreneur Affirmations


I am prepared and ready.

Entrepreneur Affirmations


I’m grateful to have a great opportunity for investors.

Entrepreneur Affirmations


Rest increases creative energy.

Entrepreneur Affirmations


I make the best decisions for everyone/everything involved.

Entrepreneur Affirmations


I am focused.

Entrepreneur Affirmations


I’m proud to create employment opportunities for myself and others.

Entrepreneur Affirmations


I am comfortable and calm in my success.

Entrepreneur Affirmations


I believe in myself and this business.

Entrepreneur Affirmations


My business is taking steps forward every day.

Entrepreneur Affirmations


I’m creating my best life.

Entrepreneur Affirmations


Want to See the Rest with 33 More Affirmations? Go to Affirmations Vol. 2.


Summary on Entrepreneur Affirmations

Affirmations are used by people to help change their thoughts and inspire action. Once you choose one or a few money affirmations, you may alter them to fit your situation or so they sound better/more realistic to you. Or, use them as is!

Write or say them out loud or in your head. We’ve made some other suggestions on how to use them above. Keep in mind though, affirmations don’t work for everyone. If they make you feel better and you get results, why not continue!? But if they’re making you feel worse about yourself or the statements sound too outlandish, they may not be right for you. No one thing is right for everyone (you know, except water and food and all that).

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