Wait: Before you make a Pinterest business account, there’s something major to do.
And that’s to think about branding.
How will you match your Pinterest account with your current branding?
Or, if you have a new blog, how will you decide your branding?
When creating and designing your profile, there’s many areas where you should interject your brand. These include both graphically and in written form.
In this post, we’re sharing 4 Pinterest branding basics to think about when making your profile.
3 Major Considerations for Branding: Pinterest 101 for Business
When it comes to making anything on Pinterest, there’s a few elements you need to keep in mind.
When you’re designing a website, you try to match the colors to the ones in your logo. The same is true for Pinterest. If your design is black and white, having bright-colored board covers won’t fit.
Any clipart you use for board covers should also suit your brand. For example, lipstick and handbag logos won’t be appropriate for a dog brand. Rather, dogs and bones would be more suitable in any supporting graphics.
Fonts come into play when you create original pins. You can use different fonts in one pin and different fonts across multiple pins. However, all those fonts should probably have a similar feel. For example, if you blog about entertaining kids, a fun, child-like font might be appropriate. If you own a therapy business, more structured or cursive fonts could be better.
Pinterest Branding: 4 Focus Areas
Now that you know the branding elements, here are the places you’ll use them when beginning your Pinterest 101 for Business.
The first step to filling out your profile is, well, to fill out your profile.
- Profile Pic— Usually your logo or a version of your logo. You may need to resize a few times to make sure it looks good on Pinterest.
- Profile cover— Profile covers are relatively new to Pinterest and are similar to a Facebook cover. It’s the banner that appears above your profile image. If you don’t choose one, it will fill with your most recent pins, meaning it’s constantly changing. To make your profile look good and keep your branding consistent, make a profile cover (use the templates included in our PinnerWisdom Starter Pack). Keep in mind your brand’s colors. I kept mine simple by using the same design as my board covers and laying the business name over top. Again, you may need to resize the banner/elements a few times to make sure it looks good on Pinterest.
- Name— Your name should be the name of your business plus 1 or a few keyphrases. You can separate phrases using a pipe symbol ( | ). This is found under the backspace/delete key.
- Bio— When people first land on your profile, they quickly need to understand what you pin about and what you/your business does. Make it clear. Use 1-2 keyphrases in your bio. You can include a few hashtags too.
- Email— Make sure to put in your email.
- Site— To add your site, go to your Profile>Edit Profile>Claim tab>Follow instructions.
#2 Board Topics
When people click on your profile, the first thing they see is your profile photo and bio. Then, they scroll down and see your boards. So, your boards are also an important branding factor. We’ll get into board covers in the tip below, but right now, we’re talking about the actual topics and titles of your boards.
When you start your account (or clean up your account), create several boards for your content. Even if you don’t have the content ready yet, you can create boards for anticipated pins. Try to keep your boards related or at least somewhat related to your business.
For example, if you’re a mental health therapist using Pinterest for your practice, try to keep your boards mental health and well-being-related. If you have a board for crafts or DIY gifts, consider moving that to your “secret boards” section. You can also arrange the order your boards show up in. Try to keep the most relevant boards at the top so that people know what you’re about at a quick glance. You can put the lesser relevant boards near the bottom.
📌Pinner Wisdom: Just because you want to keep all your boards relevant doesn’t mean you can’t pin unrelated content. For example, say you’re changing your personal account to a business account and you don’t want to get rid of your “personal” boards, such as dinner recipes or craft DIYs. Instead of deleting it or not pinning personal content, simply make it a make a secret board. Click on Board>Edit (Pencil Icon)>Check “Keep this board secret” under the Visibility section.
You can find your secret boards by clicking on Profile>Boards>Scrolling down to the secret board section.
#3 Board Covers
Board covers are the larger picture under your board name. If you don’t have to have a board cover, it will fill in with recent pins. But it’s definitely better to have a cover because when people look at your profile, it will look clean and consistent and your branding will pop. The design you use is up to you, but I recommend using Canva. (Use the templates included in our PinnerWisdom Starter Pack). Options include using your logo, branded icons, branding colors, etc. I recommend using a patterned design or color as your base, then adding a border. Then, you can add your text for your board title. Although your actual board title may be longer, try to keep your board cover text short and to-the-point. Once you have this template, you can use it to create new covers every time you make a new board.
📌PinnerWisdom: You can keep your board design but change the colors for special themes. For example, red or green for Christmas/the holidays, orange for Halloween, Pink for Valentine’s Day, etc.
Your pins will change according to the content it leads to. And you can use different pin styles too and test out which work best. However, across all of your original pins, there should be consistency. Here’s some tips:
- Font— Keep the text suitable to your topic. Ex. If your business is targeted toward women and you use flowy, feminine texts, don’t all the sudden switch to a fun kid-like font.
- Colors— Some people keep their colors the same across all pins (ex. Pink, white and black). You don’t have to do this because you may be using different images. However, you may try to keep the color/tone the same. For example, a blog about minimalism usually using white and black may look out-of-place with a bright pink pin. (With that being said, it’s okay to test things out too!).
- Logo— Brand your pins by including your logo or website on every pin. People do this differently. This could be a small logo on the bottom right corner. Or, it could be your website address is smaller font in the center of your pin, below