To be successful on Pinterest, you need to create a lot of original pins.
… And to create many pins, you need many blog posts. So, you’ll need to maintain frequent content.
That may sound simple, but if you’ve ever blogged, you know it can take a lot of time and effort in reality.
One of the roadblocks to having a regularly updated blog is coming up with ideas.
What do your potential customers/clients want to read? What will they actually find valuable?
How do you keep it fresh every week?
In this post, we’re outlining 25 blog post ideas you can customize to fit your business.
25 Customizable Small Business Blog Post Ideas
Whichever niche your business or website belongs to, these ideas will help you brainstorm topics that your potential customers will really appreciate.
#1 Pinterest Search Bar
When you start to type a keyword into Pinterest, it will suggest a few phrases in the dropdown. Since Pinterest is recommending these, it means they’re popular key phrases. While other brainstorming methods will give you ideas in general, this tip gives you a great start for Pinterest-specific content. To get even more ideas, experiment by putting related words before and after your topic keyword.
For example, say you’re writing about “coping skills.” When you type that into Pinterest, you see that people are searching for activities and worksheets and how it relates to specific people, such as teenagers or women. All of these give you good blog post ideas.
Now, I want additional ideas, so I type the word “for” after my keyphrase. I get more blog post topics, like coping skill games, cards and crafts.
#2 Pinterest Suggested Top Searches
This is a variation of the tip above. Instead of using the dropdown suggestions, enter your keyphrase into the search bar. At the top of the results page, Pinterest will recommend a variety of related keyphrases. These can also serve as great ideas.
📌PinnerWisdom: If you want more, simply click on one of the suggestions and see which new suggestions appear on the new result page.
For example, when I type in “coping skill” it suggests a variety of narrowed topics. If I click on “anger management activities for kids coping skills” then I get 5 other suggestions. So, now I know that I can create a blog post on kid anger management activities in general. Or, I could create a post featuring free printables, since people are searching for that too.
#3 Share Reviews
Sometimes you have to take a break from talking about how great your product/service is. Instead, let your customers do it for you.
Before someone purchases, they’re likely reading any reviews or testimonials they can find about your business. However, 88% of people form an opinion by reading 1-10 reviews. That means if you have dozens, people may not be seeing the best ones. Highlighting your best reviews helps reassure your potential customer that they’re making the right choice.
- This takes some time, but go through all of your reviews and pull out the ones that articulate why your product is important and how it solves a problem.
- Next, look for themes in your reviews and group them by category/benefit, which will be your subheadings.
- Then develop a title such as, “Why [PRODUCT/SERVICE] is [ADJECTIVE], as Explained By Our Customers.” (Ex. “14 Reasons Why Product is Life-Changing, Explained by Our Customers”).
Where you find reviews about your business will vary based on whether you’re offering a product or service. Here are a few places to check for reviews of your business:
- Any review system on your site
- Search if people are mentioning your product/service on Instagram or Twitter
#4 Share Testimonials
Same idea as above, except more ideal for service-based businesses. If you don’t have any, ask a few of your past customers if they’d give you a review. If you need to provide an incentive, you can offer a certain percentage off future purchases.
#5 Answer a Common Question
What question do you get a lot about your product/service?
Instead of waiting for customers to (hopefully) contact you with their question, speed them along their buyer’s journey by conveniently answering it for them in a post.
To find out people’s commonly asked questions:
- Review your inquiry emails
- Ask your customer service agents the most commonly asked questions
- Check the FAQ sections of sites that sell a similar product/service
You can make a post for each question, or you can make a roundup post of all of the common ones. Some questions may lead to tutorial-style blog posts
#6 Dispel a Myth
Is there something people often wrongly assume about your product/service?
Dispelling a common myth will help ease your potential customer’s concerns and push them along their journey to buying.
First, you need to identify some wrong assumptions people often have. For example, perhaps:
- People assume your health app/device is hard to use
- People assume your product/service is more expensive than it is
- People assume shipping takes longer than it does
- People assume results take a shorter/longer time
- People assume there’s certain problems with your product/service
Keep brainstorming myths until you come up with a list. When you write your post, explain in detail why their assumption is wrong. If you can, back your points up with research, facts and customer reviews.
Alternate between blog post ideas, tackling a myth or two a month. You could also write a roundup post of the top most common myths.
#7 Tell a Personal Story
Depending on what your business is, maybe you have a related story to tell. People love reading about other’s lives and when there’s nuggets of wisdom to share, even better!
For example, if you’re a health coach, maybe you write a post on your own struggles getting healthy or reveal your own setbacks. If you’re blogging about anxiety tips, maybe you share a recent moment of high-stress and how you coped.
#8 Do a Quora Question Brainstorm
Quora is a website where people can ask questions and have them answered by the community.
First, search for your type of product/service on Quora. You can develop blog post ideas in a few different ways on here:
- Figure out what people are asking about your health product/service (write a post to answer these)
- Figure out what people are assuming about your product/service (write a post to dispel these)
- Figure out people’s opinions about your product/service (can help you generate ideas)
- Find new interesting research or facts (write a post surrounding these)
- Find other companies doing/selling similar things (check out their blog for ideas)
#9 Stalk Your Competitor’s Blog
Have you ever read a post and thought you could do it better or add a different element? If you have, write it!
You don’t want to steal your competitor’s ideas, but you can use them as building blocks to make a better post. You can take their idea and:
- Focus in on one aspect and make it more detailed
- Make it more of an overview on a topic
- Add your different knowledge and research
- Update it with new and interesting facts
- Cover it in a different format (long-form, listicles, truth or myth, etc.)
#10 Related Info Your Target Customers Need/Want to Know
Brainstorm a list of things that your target customer would be Googling—even if it doesn’t directly relate to your product or service.
- What else are they looking for?
- What do they do in their spare time?
- What are their other concerns?
- What other things should they know related to your niche?
For example, let’s say you own an app for pregnant women. One of the many things pregnant women may be searching for is advice on when to announce their pregnancy. Although this doesn’t directly relate to your app, you’d still be bringing in targeted traffic by writing about the topic. In other words, if a pregnant woman searches for advice and lands on your blog post, they’re likely to be interested in your pregnancy app because you’ve already proven you’re knowledgeable about the niche in general.
#11 Mistakes or Pitfalls to Avoid
What’s a common mistake that you see your customers and clients making? Let’s say you sell children’s clothes. You could write about common mistakes people make when choosing sizes for their kids online. Or, if you’re a web designer, maybe you outline the biggest 8 things to avoid when it comes to WordPress.
The mistakes you feature could also be specific to your product. For example, if you sell a gadget, maybe you notice that people aren’t always using it correctly, so you provide pointers.
#12 Free Worksheets
People love free things, but make sure it’s helpful. You can use Canva to design worksheets related to your niche. If you’re not sure how worksheets would fit into your niche, you can Google words related to your topic + “worksheet” and see if any ideas pop up.
#13 Experts to Follow on Social Media
Depending on your niche, it could be a good idea to write a post on people to follow. These could be accounts/people on Instagram, Facebook, Twitter, LinkedIn, Pinterest, etc. The idea is that by also following them, your customers or clients will get value.
For example, let’s say you’re an addiction coach who helps people overcome dependencies. A good idea could be something like, “Here are 15 People You Need to Follow for Daily Sober Inspiration.”
In my opinion, this is one of the best Pinterest-specific blog post ideas because quotes do really well on Pinterest. Although this may not be appropriate for all niches, you can probably find a spin on quotes or sayings that will work for you. You can also do multiple of these posts by narrowing down your topic. For example, a health clinic could do posts for anxiety quotes, depression quotes, quotes about strength, quotes about asking for help, etc.
#15 Free Resources
People love free resources when they’re relevant to their wants or needs. For this type of post to be effective though, you’ll want to do a bit deeper research. If you suggest the same tools as everyone else has, you could have a harder time gaining traction. To provide the most value, take time thinking about which tools will actually help your clients or customers.
📌PinnerWisdom: Another great thing about listing resources is that you can let blogs know they were mentioned and they may give you a shout out. Drop the person/company an email saying you mentioned them in your post rounding up the best X. You could also tag them on social media when you promote the post. Since your post title makes the person/company look great, they’re more likely to post it for their own followers to see.
#16 Podcast Recommendations
Most niches have a variety of podcasts. If you’re unsure, search your topic or niche into Spotify. Once you’ve developed a list of favorites that you find helpful, share it with your community.
#17 Embarrassing Niche-Related Questions
This may not apply to all niches, but there’s usually questions people want to ask but they’re too afraid to. Due to the “embarrassment” factor, people in your industry may shy away from talking about it. If you see this gap, ask yourself what you can do to fill it in. Since other people want to know this question, they’re even more likely to click on your pin.
If you’re not sure of related embarrassing questions, you may be able to find them using some other tips in this post, such as using Quora or keyword research. For example, maybe you sell maternal wear and have a blog for pregnant women. You could answer some very clickable yet “awkward” questions like, “should I shave by bikini area before labor?” or “is my high pregnancy sex drive normal?” or “why am I having so many sex dreams now?” All of these questions may be floating around in their mind unanswered because they’re too nervous to talk to a doctor about it. You have a chance to help people in these cases!
If you can interview someone famous in your field, that’s awesome. But if you’re just starting off blogging or are a new company, that may be a hard person to book. Instead, find other people in your field who aren’t “famous” but who can provide extensive value.
For example, let’s say you’re a life coach and you frequently blog about topics surrounding emotional intelligence. Maybe you interview 1 or 2 local therapists and produce a post titled something like, “7 Things Therapists Want You to Do When Anger Skyrockets.”
#19 Free Activities
Depending on what your business is, it could be appropriate to brainstorm post ideas featuring activity ideas.
For example, if you’re a coach, you could feature activities to help you refine goals. If you’re a therapist, you could feature self-care activities. Or, if you own a kid product company, you could suggest child-friendly before-bed activities.
#20 Share Niche-Related Hacks
I feel like the word “hacks” gets just about everyone excited because it implies doing something in a much easier, quicker way. The types of hacks you use could be industry-wide (ex. “5 skin care hacks”). Or, it could be specific to your product or service (ex. “5 hacks to make the most out of our well-being platform).
#21 Holiday-Specific Ideas
Holiday-themed posts can do really well on Pinterest; my most success so far has been around Halloween content. Whether it’s a religious or non-religious holiday, good posts and pins have the potential to go viral around the same time each year. Consider what your customers or clients need or want to know around these dates.
#22 Inspiration for Motivation
In many niches, a pick-me-up now and then wouldn’t hurt. Try to get to the bottom of where your customer/client is lacking inspiration and then tackle it.
Maybe you’re a therapist and you notice that people have trouble sticking to healthy night routines because their willpower is depleted. So, maybe you list 30 ways to get motivated at night. Or, maybe you have a parenting blog and you notice that moms need inspiration after really tough conversations with their kids.
#23 Ideas from SEO Research
One of the best ways to come up with blog post ideas is to do keyword research. That’s because you can identify topics and keywords you can rank for. Although this won’t happen overnight, every small SEO success can lead to bigger ones, which can skyrocket your traffic over time.
Do you think SEO research is too complicated and intimidating? Seriously, you don’t have to worry anymore. Just read The Easy-Peasy Guide on Keyword Research for Businesses.
#24 Use Answer The Public
I recently found a tool that I think is really helpful in narrowing down blog post ideas: Answerthepublic.com. You simply type in your keyword or phrase and it brainstorms questions around the topic using different prepositions (ex. how, which, will, can, why, etc.).
For example, I typed in “coping skills” as my general idea. Now, I have ideas to write blog posts about coping skills for addiction, for hearing voices, for feeling overwhelmed and about why they’re even important in the first place.
📌PinnerWisdom: For best results with this tool, use 1-2 words. Using longer phrases could mean fewer results/ideas.
#25 Put Yourself in Other’s Shoes
It’s good advice for writing blog posts and it’s honestly good advice for life too.
If you’re selling a health product/service, your customers are having a problem and it could be pretty stressful. Try to practice empathy and compassion by imagining what your potential customer is feeling and thinking. This can give you tons of hints for post ideas.
For example, let’s assume you’ve created an app for people to talk to therapists. If I put myself in different customers’ shoes, I may be thinking:
- Do I even need therapy?
- Maybe I can fix the problem myself
- Therapy takes too long to work
- I should just try a self-help book
- I’m overwhelmed at all the work I’d have to do on myself
- I would need to be in therapy forever
- I have no idea what my therapy is going to look like
- What if it doesn’t work?
- What if I get matched with a therapist who doesn’t suit me?
Each one of these thoughts and feelings gives you something to talk about and address. It will make a potential customer think “they really get it,” and it will also bring them that much closer to purchasing.
Summary of Blog Post Ideas for Company Websites
If you’re struggling to think of blog post ideas, bookmark or save the link to this page so you can return to it. Pick a few of the suggestions we’ve listed and set aside some time for a brainstorm session. Think about how each recommendation may fit in with your potential customers and clients. Remember, the biggest question to answer: What topics will provide value?