So you’ve decided you want to increase sales or clients with Pinterest.
But do you have a blog?
Before you become successful on Pinterest, you need a blog and you need to post frequent content.
Because what else would you share on Pinterest? Sure, you can make pins for an about or homepage, but how many people are going to click that? Even if they did, you can only link to one page so much.
Having many blog posts gives your readers more helpful content. That means you can create multiple pins for each blog posts.
The more blog posts you have, the more pins you can make and the more clicks you can get.
You may be thinking that it sounds like a whole lot of work.
I’m not going to lie—it is. Or you can pay someone to do it for you. Either way, it’s rare that good, long-lasting results come without any work.
But, here’s the good news: There’s many benefits to having a blog outside of Pinterest. Posting frequent, high-quality content can boost your search engine optimization (SEO). This means that clients and customers can find you easier on Google.
So, while it may be a lot of work, you’re killing 2 birds with 1 stone: Pinterest traffic and SEO.
And, similar to Pinterest results, SEO results can theoretically last forever with no additional investment. That means free traffic.
Compare this to Facebook or Google ads, which give you results, but make you pay for every additional result. The momentum comes easy but your advertising successes will never lead to free ad results. You’ll always be paying.
In contrast, you can put in the hard work on your blog this year, and be paid off in the years to come with free traffic. For example, imagine you’re a therapist and you land first page for the keyphrase “CBT in Rochester.” All the clicks you get to that blog post are free!
If you’re still not convinced, we think these business blogging statistics will persuade you.
Why You Need a Blog: 14 Business Blogging Statistics 2020
Since you’re already spending time writing a blog post for Pinterest, you might as well make the most out of your effort by combining SEO tactics. If you’re not convinced yet, we think these blogging facts will do the job and guide you on your writing journey.
#1 Content Marketing Has Better Conversion Rates
Companies that use content marketing have 6X higher conversion rates.
#2 Content Marketing is More Effective
Content creation was the most effective SEO strategy for 72% of marketers.
#3 Blogging Top Priority
53% of marketers say their inbound marketing priority is creating blog content.
#4 Longer Tiles Rank Higher
Blog post titles with 6-13 words get the highest traffic.
#5 Repurpose Content to “Milk” Its Value
About 81% of marketers repurpose content 2-5 times.
#6 Marketers are Re-Tooling Marketing Budgets
About 28% of marketers report reduced digital ad budgets to spend more on content.
#7 Those Who Have Blog Post Have More Traffic
Writing between 21-54 posts can boost site traffic by 30%.
#8 Blogging Increases Leads
Blogging can increase lead generation by 67%, on average.
#9 Blogging Builds Trust
47% of buyers viewed 3-5 content pieces before talking to a representative.
#10 Inbound Leads Close Easier
Outbound leads =1.7% close rate. SEO leads=4.6% close rate.
#11 People Tend to Ignore Paid Ads
70-80% of users ignore paid ads and go straight to organic search results.
#12 Longer Content Ranks Better
Pages that rank #1 in Google have 1,890 words, on average.
#13 Look for Keyphrases, Not Keywords
50% of search queries are 4+ words.
#14 Longer Posts Generate More Leads
Long blog posts are 9X more likely to generate leads.
Summary of Blogging to Increase Clients and Customers
Perhaps the most useful takeaway from this post is that blogging can boost your company’s website traffic in numerous ways. If you have many blog posts, you can create more clickable Pinterest pins, driving people to your site. The other benefit is that well-written posts can rank in Google. In essence, you’re killing two birds with one stone. To take advantage of this, schedule in a little extra time for keyword research when blogging.